Tuesday, August 30, 2005

Remembrance of Ruth and his candy bar

Stories and tales of the historic baseball legend, Babe Ruth will never cease. His amazing homerun shots and baseball records are embedded in people's minds forever while his jersey and plague are enshrined in Cooperstown (also retired in Yankee Stadium). Compiling 714 career homeruns, over 2200 RBIs, and hitting .342 is amazing, deserving of accolades and time honored recognition. Not only was the "Bambino" a great homerun hitter, but a magnificent pitcher too. His statistics in the regular season and playoffs back it up. There are many famous attributes of American culture that link to Babe Ruth, but the one that stands out in my mind the most is the Baby Ruth candy bar. This man loved eating and so do Americans. That's why problems with obesity will never end. That candy bar represents a good image of the Babe Ruth we all know and cherish, despite the high fat content from the chocolate that poses health risks (ex. laziness, fat petruding abdomen, and possible heart attack). Children back in the roaring 20's loved that candy bar. It was a sweet treat their parents wouldn't buy for them. The brand also reminded them of the well-liked heavy set baseball player. People still enjoy eating the candy bars now.

The world-wide appeal of Ruth did wonders for the Nestle company who produced his candy bar. They'd struck a chord with American culture and made millions. (Why can't I think of something brilliant like this?) The candy bar may of not been the most healthy snack to eat, but it did serve a strong purpose then and now besides making Ruth and Nestle rich. People with diabetes can eat one if their sugar drops too low and they become dizzy. It will push the sugar up to a normal level and may be even save lives. For a chocolate bar that's since influenced production of 20 or more other candy bars, on the "most wanted" list of kids tramped at a Fat Kids Camp, that means something. That's one hell of a product with brand awareness. If people just hear the name they get distracted and start daydreaming about food. They don't stop rubbing their stomach sometimes until realizing they're not alone, though are in public with a bunch of disturbed shoppers staring at them. Babe Ruth was a trend setter, not only in baseball but also in the snack food industry.

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