Thursday, March 23, 2006

Entrepreneur 'sticks it' to the Yankees

The most successful team in baseball history has made another enemy. New Jersey native and business professional, Mike Moorly has developed a product line of hats and apparel with the initials YH stitched on it, which stands for Yankee Hater. This in turn has infuriated the Evil Empire as sales for these items have become widespread. Moorly, a Red Sox fan came up with the idea after the Yankees knocked Boston out of the playoffs in the 2003 ALCS. He found an outlet to unleash his fury of hate and personal vendetta against the Yankee into the mainstream public while earning a profit.

Moorly was adamant about spreading his loathing convictions by sending Red Sox players shirts and hats. They too, despised the team from the Bronx and gladly worn the symbolic apparel during interviews and after games. The Yankees are trying to sue the creative entrepreneur for trademark infringement. They claim his use of the 'Y' logo defames their rightful ownership. Well, the Yankees want to cry because a fan is having fun at their expense. He's exercising his right to free speech and expression. That's not illegal. What is George Steinbreiner worried about? He's still the richest owner in baseball. Besides this won't be the last time anyone openly expresses that they think his team sucks. If anything he should be glad enraged fans haven't tried to burn down Yankee Stadium yet.

If I was this guy, who is obviously very passionate about the game, I'd keep fighting the Yankees in court and pound the same message out there to everyone. Trash talking will add fuel to the fire. Showing true team spirit means not backing down so churning out these hats and T-shirts incites emotion. It's good for baseball. It drives the competition and spurs interests from fans. Depending on the success of New York this season, Yankee Haters may join forces to invoke a curse and watch the team go on a embarrassing losing streak (failing to win the World Series) while influentially providing rabid heckling without their shirts on at the ballpark, covered in Red Sox body paint and completely drunk.

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