Texas standout, Kevin Durant has generated an tremendous amount of attention this year. His team may be out of the NCAA tournament, but this doesn't mean recruits have let up on pursuing him. This week the Boston Celtics got themselves into trouble by repeatedly contacting the Durant family, hoping to lure in the phenomenal freshman with a tempting contract offer. For their effort Boston was fined $30,000. Here the NBA goes again...when will they learn that petty slaps on the wrists do nothing?
Every time an incident like this occurs they take the easy way out of handling it. Commissioner Stern isn't firm enough with his policies. I think taking it a step further by dropping endorsement deals and sponsors for teams is necessary. They need to lose commercial appeal and create an image which is directed more towards encouraging college education rather than a pro career coupled with extravagant salaries. College athletes are well aware of the perks extended when signing with a pro team.
I don't think Kevin Durant will benefit by leaving college after 1 year to play in the NBA. He's not going to have enough experience despite his enormous talent. Plus, obtaining a degree will most likely give him a second career option. Having this other option to fall back on is smart. Sure it would be great for him to get an endorsement from Nike yet it won't make a better basketball player. The Celtics might as well stop pressuring him to make a decision and let him alone. I believe any NBA team which bugs the crap out of young, raw college talent should be admonished and lose top draft picks.
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